You can either develop your proposal based on a sponsorship proposal outline provided by a professional company or hire them to develop a customized proposal.
Developing a professional sponsorship proposal is one of the most important parts of successfully securing sponsorships. The sponsorship proposal should stand out and include key areas important to the prospective sponsors. Having the right combination of appealing content, professional look and attractive sponsor packages are crucial to your success. Also remember professional quality is more important than delivering a lengthy proposal.
Below are some main sections we recommend including. If you’re interested in a Sponsorship Proposal Outline check out the Sponsorship Power Toolkit for further instructions.
Project Introduction
History of the event:
Objectives:
Organizers:
Event Information:
Activity and participators:
Target audiences:
Benefits to Sponsors
Sponsorship Utilization:
Offer to Sponsor
Background of event:
Naming rights:
Networking:
Audience exposure:
Product sampling:
Promotion throughout event:
Display location:
Media and Publicity Exposure
Sponsor Packages
Past Events