Remember the Bloggers! How They Can Help Your Business

When thinking about your publicity campaign the last thing you want to do is forget about the bloggers. Blogging has become an acceptable part of today’s mainstream media essentially offering significant brand exposure and attention. It’s also one of the most popular.

Keep in mind that getting individual bloggers involved welcomes a more direct dialogue with those you’re looking to reach. A blog site’s existing audience will most likely be receptive to those products and individuals featured – increasing the chances of a word-of-mouth or viral marketing situation. This is an ideal approach for those with minimal budgets looking to create a buzz.

Many campaigns struggle when publicity strategies are unveiled due to the fact that expectations are extremely high when the ball hasn’t even begun to roll. In-house campaigns launched by those without any experience often fail because they believe strategies such as a simple press release will be enough to generate a buzz. Notions of being featuring on national talk shows and in major publications are also at the top of the list. Even if you are featured on CBS’s The Talk, they’re is still work to be done. And, after your 5 to 10 minutes of telling viewers about your product you still have to keep the flame burning long after The Talk cast members have endorsed it.

The thing to remember is that these expectations aren’t necessary unrealistic, they are however goals that should be set once there’s a buzz. It’s best to target mainstream media once the buzz is happening, not to get it started. One of the best ways to do that in this modern age of technology is to hop on the Internet and hit up some bloggers.