Professionals Track For professionals in any industry. Grow a meaningful brand to make an impact. Take this Course Course Content Lessons 1. Building a Personal Brand 6 Topics Incomplete 6 Topics Identify Your Platforms Incomplete Own Your Space Incomplete Share Your Knowledge Incomplete Be Yourself Incomplete Identify Your Values and Set Your Priorities Incomplete Why Branding Is Important Incomplete Start Lesson 2. Define Your Target Demographic 5 Topics Incomplete 5 Topics Who Do You Imagine Your Ideal Customer To Be? Incomplete Who Do You Think Your Ideal Customer Actually Is? Incomplete What Does The Term “Demographics” Mean? Incomplete Reach Your Target Market/Customer in Their Habitat Incomplete How to Expand to New Target Markets and Customer Bases Incomplete Start Lesson 3. How to Make Friends with the Media 5 Topics Incomplete 5 Topics Research Incomplete Know How to Communicate Incomplete Have Something to Offer Incomplete Preparing Responses Incomplete Follow Up and Maintain Relationships Incomplete Start Lesson 4. Tools for Personal Branding 5 Topics Incomplete 5 Topics Namechk Incomplete Google Alerts Incomplete Mention Incomplete Canva Incomplete Later.com Incomplete Start Lesson 5. Delivering Exceptional Products and Services 5 Topics Incomplete 5 Topics Know your Target Audience/Demographic Incomplete Provide Good Customer Support Incomplete Keep Innovating – Upgrading and Introducing New Products Incomplete How to Secure Good Clients Incomplete How to Keep Good Clients Incomplete Start Lesson 6. Increasing your Visibility 6 Topics Incomplete 6 Topics Working with Influencers Incomplete Running Ads Incomplete Timing Your Posts for Optimal Traffic Incomplete Diversifying the Content of Posts Incomplete Using Great, Eye Catching Visuals Incomplete Find New Audiences to Target Incomplete Start Lesson 7. Become a Leader in your Field 5 Topics Incomplete 5 Topics Stay Informed About Industry News and Developments Incomplete Highlight Your Experience Incomplete Fully Understand Your Target Market Incomplete Make Informed Predictions About the Future of Your Industry Incomplete Become an Expert in a Niche In Your Field Incomplete Start Lesson 8. Reputation Management 5 Topics Incomplete 5 Topics An Ounce of Prevention Incomplete Transparency Incomplete When to react to criticism Incomplete When not to react to criticism Incomplete Hiring a Reputation Management Firm Incomplete Start Lesson 9. Building a Professional Career 6 Topics Incomplete 6 Topics Identify Your Goals Incomplete Build a Professional “Resume” Incomplete Become Aware of Your Strengths and Weaknesses Incomplete Always Keep Learning Incomplete Brand Yourself Incomplete Network — A LOT Incomplete Start Lesson 10. Focus on your Customer 5 Topics Incomplete 5 Topics Put Yourself In Your Customer’s Shoes Incomplete Response Strategies for Dissatisfied Customers Incomplete Easy Ways to Communicate With Satisfied Customers Incomplete Customer Service and Social Media Incomplete How to Highlight Customer Service Wins Incomplete Start Lesson
